Evaluation of the Role of Graphic Design in Branding the Cilacap Regional Government: Literature Study
Abstract
This study aims to evaluate the role of graphic design in branding efforts carried out by the Cilacap local government, with a focus on the effectiveness of visual elements in building regional identity. Graphic design plays an important role in conveying regional messages and values through visual elements such as logos, slogans, and other promotional materials. Through the literature study method, this study collected data from official local government documents, visual promotional materials, and literature related to graphic design and regional branding. The research findings show that the graphic design applied in Cilacap, such as the "Cilacap Bercahaya" logo, has been effective in depicting the potential of the region, but there are still challenges in terms of consistency in design application and the quality of promotional materials. This study recommends improvements in design consistency across platforms, improving the quality of promotional materials, and wider socialization of the importance of regional branding to the community. Thus, Cilacap can strengthen its visual identity, increase competitiveness, and attract more tourists and investors.
Keywords
Full Text:
PDFReferences
Ahmad, M., Alharahsheh, SAM, Zahari, MSM, Abdullah, IH, & Omar, M. (2021). Vernacular graphic design: Interactive logos for tourism Terengganu. In M. Ahmad, SAM Alharahsheh, MSM Zahari, IH Abdullah, & M. Omar, AIP conference proceedings. American Institute of Physics. https://doi.org/10.1063/5.0055691
Arifianto, PF, & Nofrizaldi, N. (2020). Visual Communication of Banyumas Culinary as a Supporting Media for City Branding “Better Banyumas.” In PF Arifianto & N. Nofrizaldi, ANDHARUPA Journal of Visual Communication Design & Multimedia (Vol. 6, Issue 1, p. 63). Nuswantoro Dian University. https://doi.org/10.33633/andharupa.v6i1.2733
Majid, A. (2022). THE MEANING OF THE INDONESIAN ATSIRI HOUSE LOGO IN THE DISCOURSE OF ARCHITECTURAL CONSERVATION. In A. Majid, ANDHARUPA Journal of Visual Communication Design & Multimedia (Vol. 8, Issue 1, p. 80). Nuswantoro Dian University. https://doi.org/10.33633/andharupa.v8i01.4678
Mariati. (2020). The Visual City Branding of Tanjungpinang City – Riau Islands. https://doi.org/10.2991/assehr.k.201230.017
Nastiti, TA, Alfina, A., Malik, AD, & Sisprasojo, NR (2020). Activation Simulation Design of City Branding Gresik Halal Life Style According to Participatory Concept in Smart City Based. https://doi.org/10.2991/aebmr.k.200606.086
Nugraeni, EG (2022). Redesigning the Visual Identity of UMKM Nagari Kopi Mojokerto to Increase Brand Awareness. In EG Nugraeni, Equivalent Jurnal Ilmiah Sosial Teknik (Vol. 4, Issue 2, p. 164). https://doi.org/10.46799/jequi.v4i2.91
Pribadi, RC, Rivai, A., & Suharto, S. (2020). The effect of emotional marketing and marketing strategy on purchase decisions through consumer satisfaction as a mediation variable in PT. Eternal Star Nureka. In RC Pribadi, A. Rivai, & S. Suharto, Global Journal of Engineering and Technology Advances (Vol. 5, Issue 3, p. 123). https://doi.org/10.30574/gjeta.2020.5.3.0119
Puspitaningrum, AC, Nurhadi, M., Heri, S., Prasetya, MS, Hermansyah, D., Fitri, NA, & Riskiawan, AI (2023). WEBSITE CONTENT AND SOCIAL MEDIA MANAGEMENT AS A MEANS OF SCHOOL PROMOTION USING CANVA. In AC Puspitaningrum, M. Nurhadi, S. Heri, MS Prasetya, D. Hermansyah, NA Fitri, & AI Riskiawan, JMM (Jurnal Masyarakat Mandiri) (Vol. 7, Issue 2, p. 1317). https://doi.org/10.31764/jmm.v7i2.13533
Putranto, D., & Astuti, MT (2022). Strategy Strengthening Destination Branding of Thematic Batik Village Cibuluh Bogor Through Digital Marketing. In D. Putranto & MT Astuti, Basic and Applied Computational and Advanced Research Journal (Vol. 1, Issue 2, p. 77). https://doi.org/10.11594/bacarj.01.02.05
Rifani, A., Nugroho, AD, Winaryo, Tyas, DW, Masduqi, E., Topo, AH, Hidayanti, R., Masithah, RA, Romadhon, R., Sulissetiyo, T., & Reniningsih. (2021). Spatial distribution of agricultural commodities in Cilacap Regency. In A. Rifani, AD Nugroho, Winaryo, DW Tyas, E. Masduqi, AH Topo, R. Hidayanti, RA Masithah, R. Romadhon, T. Sulissetiyo, & Reniningsih, IOP Conference Series Earth and Environmental Science (Vol. 686, Issue 1, p. 12050). IOP Publishing. https://doi.org/10.1088/1755-1315/686/1/012050
Roosinda, FW (2022). Communications of the Government of Surabaya in the Socialization Protocol Health through the Account of @sapawargasby. In FW Roosinda, Jurnal Ilmu Komunikasi (Vol. 19, Issue 3, p. 309). Universitas Pembangunan Nasional Veteran Yogyakarta. https://doi.org/10.31315/jik.v19i3.5546
Setiyawan, H. (2021). Utilization of Audio Visual Media and Image Media for Grade V Students. In H. Setiyawan, Jurnal Prakarsa Paedagogia (Vol. 3, Issue 2). https://doi.org/10.24176/jpp.v3i2.5874
Teguh, M., & Ciawati, ST (2020). DESIGN OF DIGITAL MARKETING COMMUNICATION STRATEGY FOR THE HOSPITALITY INDUSTRY IN RESPONDING THE CHALLENGES OF THE POSTMODERN ERA. In M. Teguh & ST Ciawati, Bricolage Jurnal Magister Ilmu Komunikasi (Vol. 6, Issue 1, p. 51). https://doi.org/10.30813/bricolage.v6i01.2067
Utoyo, AW, Aprilia, HD, Kuntjoro-Jakti, RADRI, & Kurniawan, A. (2021). Visual communication design: Poster as an important way to encourage social distance in Jakarta when the epidemic 19. In AW Utoyo, HD Aprilia, RADRI Kuntjoro-Jakti, & A. Kurniawan, IOP Conference Series Earth and Environmental Science (Vol. 729, Issue 1, p. 12140). IOP Publishing. https://doi.org/10.1088/1755-1315/729/1/012140
Wahmuda, F., & Hidayat,
Wiratama, DA, Budiwaspada, AE, & Wahjudi, D. (2022). City Brand Logo Design Method with Local Citizen Participation. In DA Wiratama, AE Budiwaspada, & D. Wahjudi, Ars Jurnal Seni Rupa dan Desain (Vol. 25, Issue 1, p. 17). https://doi.org/10.24821/ars.v25i1.5129
Zahrah, F. (2023). City Branding Dimensions, Strategies, and Obstacles: A Literature Review [Review of City Branding Dimensions, Strategies, and Obstacles: A Literature Review]. Journal of Bina Praja, 15(1), 101. Ministry of Home Affairs, Research and Development Agency. https://doi.org/10.21787/jbp.15.2023.101-109
Zulhandayani, F. (2023). Canva as a Media to Increase Creativity in Designing Slogan and Poster Advertisements in the Project-Based Learning Model. In F. Zulhandayani, MUKADIMAH Journal of History and Social Sciences Education (Vol. 7, Issue 1, p. 126). https://doi.org/10.30743/mkd.v7i1.6522
DOI: http://dx.doi.org/10.18415/ijmmu.v12i1.6428
Refbacks
Copyright (c) 2025 International Journal of Multicultural and Multireligious Understanding
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
https://ijmmu.com
editor@ijmmu.com
facebook.com/ijmmu
Copyright © 2014-2018 IJMMU. All rights reserved.